To: The Pennsylvania Control Board
In your ad, a teenage girl has her panties around her ankles and the text reads, ” She didn’t want to do it but she just couldn’t say NO!”
The misrepresentation that all teenage girls who are drunk may say “yes” is alarming and I fear that this kind of commercialism toward gender inequality will lead to more difficulty in the prosecution of rape. You present a “She asked for it” attitude.
You are saying that a teenage girl who is drunk may live in regret after having sex however, if she has in fact proven herself impaired of judgment, and penetration is taking advantage of a vulnerable situation.
Instead, the risk of teenage drinking should include impaired judgment but you need to pull that ad immediately. It is never a woman’s fault if she is assaulted. And there is never an excuse for a man to have sex with a woman if she says NO, or if she appears to be unable to give you a clear answer about whether she wants to have sex or not.
Perhaps an ad with a man looking at a woman who is clearly impaired in a seductive way should be a more appropriate anti-rape campaign where you say something like, “She couldn’t say yes, but she couldn’t say no- and I wanted it anyway.” Then you’d have to have a big sign somewhere on the ad that says “drink responsibly: a campaign FOR making better choices”.
I do not expect you to go with an ad that I just came up with in writing this letter, but the one that you are using sends a false message to women/girls, men/boys all over. Rape is never justified and is never the fault of the victim.
Please remove the ads immediately and as a bonus, terminate the person that created and approved the campaign.
A few days after writing this letter, and sending it to the Control Board, I received a lengthy letter back stating that they would indeed pull the campaign. Who says writing a letter doesn’t work? I consider this a fantastic victory!
- The Pennsylvania Control Board pushes new campaign that justifies rape with alcohol (ressurrection.wordpress.com)
- Pennsylvania Liquor Control Board Pulls Ad That Blames Women For Getting Date-Raped (kaystreet.wordpress.com)
- Pa. Liquor Control Board Pulls Controversial Date-Rape Ads After Criticism (PHOTOS) (ibtimes.com)
- Pennsylvania Liquor Control Board Pulls Ad That Blames Women For Getting Date-Raped (thinkprogress.org)
- GUEST POST: The Pennsylvania Liquor Control Board’s New “Control Tonight” is Cheap Victim-Blaming (tigerbeatdown.com)
- Pa. liquor board pulls ad on heavy drinking, rape (seattletimes.nwsource.com)