In the world of small business, I feel like using the word “small” before business can sometimes be a crutch. In many instances, small business owners view themselves as weak rather than empowered. According to the government, and depending on jurisdiction, small business firms can make up to between $1-$5 million that I am aware of.
Many small business owners did exactly what I did when I started out. They get a great idea, and pursue it passionately with some strengths in the service or product that they offer, but some challenges in working capital. For those of us who may not have the resources to get co-signers, add trusted partners, or be married to someone who supports our vision and has a FICO Score of 750, it can seem like owning a small business is like having the weight of the world on your shoulders.
One of the biggest myths that I would like to shed light on today is that small business owners can afford to ask for things, or rely on people who offer them “free” help in critical areas of their business.
Small business owners can get things like, supplies for free at times. When you first start out, you may not be as concerned about branding as your should be so you may purchase business cards from Vistaprint for little or no money except for shipping.
Remember that even if you pay less for what you are getting, it should not look cheap. Having a mentality that you should get things done for free is an impoverished way of thinking whether you are wealthy or not.
It could be that you have chosen financial priorities that should be far less important. Your current financial priorities may not help you reach your ultimate business goal. You may have seen Salon Takeover, where the expert stylist Tabitha Coffey goes into Salons and helps them to identify all of the key problems that they have in being effective and a mainstay in their community. Many of the businesses that she helps are under a state of emergency and could possibly close within the next year without proper guidance and a makeover.
Tabitha is a no non-sense kind of person who knows her industy and can add revenue to your business by taking over it for a few weeks to educate the owners on how to make their business run more efficiently.
We are not out of the recession yet. This is the perfect time to have a business makeover takeover with yours truly, where I can come observe your business, and apply the business principles that make you the success that you envisioned when you first opened.
You may be a long way from where you want to be, but I can guarantee you that by asking for free help, you make yourself a target for bad business practices and poor results. When you pay a consultant like myself for expertise in helping your business, we take pride in our work, our reputation depends on your success and you can hold us accountable for delivery.
If someone is doing something for you for free, they usually half-way-do-it, never let you forget that they did it, even if it was done poorly, and they usually do it on their time. You do not have time for that. If you are in a “state-of-emergency” with your business, and you do not know what you should focus on repairing or making a priority in the next six months, you should absolutely call me.