Let’s Continue…shall we (it’s getting really good)
I maintained that I needed to go and take care of my friend. She was so concerned that I knew that she was in business for 19 years but the truth is, her business is barely surviving.
I offered to be hired as a marketing consultant, just to keep busy and to help her bring clients in the door. This would have been a genius solution to her fundamental problem. She admitted her strength was not marketing but tanning, and her needs were marketing and a therapist. I could get paid for marketing while building the massage business.
She like many business owners think that massage therapist’s are supposed to build their own clientele, and keep ourselves busy while they take a percentage of the massage. This, in my opinion, makes absolutely no sense.
- Massage Therapists are not trained in marketing. I personally have a natural gift, and a background in business and marketing. Self-employment is very different from business ownership. You can read more about this in my other blog writings and Robert Kiyosaki’s Cashflow Quadrant. In massage school, we learn massage. We know every muscle, bone, and systems of the body. Massage Therapists do not go to massage school to become business owners. Massage is a healing art, which means that you are dealing with the brain of artists, me included. Very few massage therapists are good at business as well.
- The massage therapist’s job is to retain clients and create repeat clientele. If he or she is an amazing therapist they will do this exactly. The business owners job is to have a marketing plan in place.
One of the reasons that I have such an incredibly sound business plan that Investors love, is that I understand how the business owner’s can achieve their revenue goals and how to treat their therapists to keep both the clients, and the therapists.
With this phone call and all of the suggestions that I have gotten including, to go to a mental health clinic and pretend that I have something wrong with me in order to to be pushed to the front of the line for housing, I realized some really important things about myself. I am not trying to be an Entrepreneur. I possess the instinct, the drive and the details to be one. I am a business owner out-of-the-wound. This is the same way for me and writing, and the same thing happens when I hold a basketball or a child.
I don’t want to want to own a business or consult others because I want to make money. I really believe I was born to. With that in mind, I realize that as an Entrepreneur I may not find the right “job” that will work for me. I would love to work with Economic Development or a firm that works closely with other business owners.
What I can do is become a fulltime business consultant. I can do Business Makeover-Takeovers as I have named them. I love operations! I can go into a business, see what is wrong, and know how to fix the problems to make them reach and exceed their financial goals.
I will go into a service based business like a salon/spa/massage/dentist/doctor/ or other types of practices who are the best at their trade, but not necessarily excellent at running the business or marketing aspect and apply my makeover-takeover to help them to grow their businesses.
In the next few blogs, I will go over common business owner myths and reveal wisdom in business practices.
Please join me for my business Makeover-Takeovers!
Thank you for reading.
Remember this is a part two. Make sure you check out part one by putting the title in the search bar on this blog! 🙂